The structure of your website is another key factor in on-page SEO.

What is Landing Page in SEO?


In SEO, the landing page is the most important element in a campaign. This page will be displayed when someone searches for a certain keyword. In order to make your landing page visible to search engines, make sure that it includes relevant keywords and is titled appropriately.

Meta description

When it comes to SEO, the meta description of a landing page is an important component. Although the meta description does not count directly towards ranking factors, it is a key element. Whether someone clicks on your result depends on how well the description fits the content of your landing page. To increase your page’s chances of being listed in search engine results, make sure the meta description is relevant to the content of the landing page. The title should include at least 60 characters. The keywords should be high quality and should be located close to the left part of the title. You can also add vertical bars to the title to further explain the key terms. For more information about digital markedsføring .

landing page

The meta description of your landing page should be persuasive enough to convince visitors to click on it. In order to do this, you need to understand the intent of the searcher. For example, if someone searches for a specific answer to a question, you should give them the best possible answer. Similarly, if the searcher is looking for a product, you should highlight your unique selling point and persuade them to buy it. The meta description of your landing page is like a three-second elevator pitch. It must be compelling and catch the reader’s attention to make them click on it. Google penalizes websites that do not include meta descriptions. You can improve your page’s performance by using Yoast SEO plugin. Click here and learn more about starte nettbutikk .

Burnout, stress and business woman overworked from too much, work overload and pressure marketing corporate company. Time management, frustrated and tired employee in digital agency office building.


The URL of your landing page is a powerful tool in SEO, communicating information about the content of your page. It also reflects the structure of your site. Your URL should be between 50 and 60 characters long and should contain one or more keywords. You can use slashes to separate concepts, but make sure not to use dates and special symbols in your URL.

unique content

The URL of your landing page is similar to the URL of any other web page, but it is important to remember that a landing page URL can't be more than 65 characters long, as search engines tend to truncate URLs with more characters than this.
The URL of your landing page can be changed to meet Google's criteria for search results and social media. This can help increase your landing page's SEO rankings. It can also be indexed or de-indexed.
One of the most important factors in SEO is unique content on a landing page. The content should be valuable for the reader and should be optimized with keywords. However, it is important to keep in mind that over-optimization can lead to penalties from Google.


Your URL should also have a title and a meta description, which don’t affect SERP rankings but help search engines determine if the page is worth clicking on. This means that you should avoid overusing keywords in your landing page content. While SEO experts may differ on how to optimize a landing page, it is important to focus on providing high-quality, unique content. Why webdesign is important .