The meta description is a vital part of your website, as it can impact how many people click on your site. You need to provide accurate information and be persuasive. Luckily, there are some tips to help you optimize your meta description. You should spend at least 5 minutes per page writing a descriptive paragraph.
Try to limit your meta description to no more than 150 characters. The length should be as long as it takes to sum up your page, but not too long. The best method for writing a meta description is to use action-oriented language and avoid repeating keywords. Also, you should avoid keyword stuffing, which doesn’t work and looks tacky. Also, keep in mind that your brand name is already present in the page URL and meta title tag.
A canonical tag is a hyperlink reference element that indicates a version of a website that is considered the canonical version of the source content. It is an extremely important element for sites that rely on ad revenue or e-commerce, because they want to ensure the most relevant URL is put forward in search engine results. Canonicalization allows site owners to gain more control over their websites and funnel users to the most relevant page.
Canonical tags are also important for sites that have duplicate URLs. These duplicates confuse bots and can be caused by a number of factors, including a content management system and protocol issues. For example, HTTPS paths are more secure, and Googlebot will favor these if they are encrypted.
On-page SEO is critical for boosting your website’s search engine ranking. Without it, your site may get pushed down in the search results by your competitors. Many companies hire SEO agencies to perform this work for them. The search marketing industry is estimated to be worth $79 billion. However, it takes more than just good SEO techniques to boost your website’s rankings.